What is a product demo video?
Definition
A product demo video shows a product in use, solving a specific problem, to help someone decide to try or buy it.
For software, a demo is usually an edited screen recording: one task from start to finish, with zooms on the important controls and little or no waiting. Good demos are short and built round an outcome rather than a tour of every feature.
How to make a product demo video →
Related terms
- Walkthrough video
- A walkthrough video guides the viewer through a product, a process or a document step by step, in order.
- Explainer video
- An explainer video is a short video that explains what a product or an idea is and why it matters.
- Screencast
- A screencast is a screen recording made to explain or teach something, usually with narration.